Apr 18, 20238 min readI'm a Believer: Mission-Centric Membership Marketing in a Data-Driven World I'm a Believer is a No. 1 hit released by The Monkees in 1966. If your only frame of reference for this song is the animated film Shrek,...
Oct 1, 20221 min readSocial Media Day 2022Social Media Day feels like just yesterday, but it wasn't; it was June 30th. I posted this to LinkedIn before, but thought I'd share it...
Oct 1, 20221 min readYou've Got to Do ItDreaming big is important. Visualizing your success can help inspire you. But don't stop there! No one's going to do it for you. Push...
Jul 7, 20227 min readWriting from SelfIt’s January 2021, the dead of winter during a still-raging pandemic. The assault on our Capitol still hangs heavy, weighed down further...
Jun 8, 20221 min readSpec Communications launches Starting Artists podcast to inspire aspiring creators!Creative people fascinate me. Writers, musicians, game developers, illustrators, performers - MAKERS! People who get things done, who...
Jun 7, 20221 min readDon't say everything. Say what matters.I don't know how many times I had to have this conversation with folks when writing promotional copy, over the years. Some people...