I'm a Believer: Mission-Centric Membership Marketing in a Data-Driven World
I'm a Believer is a No. 1 hit released by The Monkees in 1966. If your only frame of reference for this song is the animated film Shrek,...
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Media Production | Voice Over | Marketing Strategy
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Oct 1, 20221 min read
Don't Know Who Needs to Hear This, But...
...wait. Yes, I do. Don't we all?
Oct 1, 20221 min read
Meraki is No Malarkey
That's not Greek to me. It's all I've ever wanted to do.
Oct 1, 20221 min read
Social Media Day 2022
Social Media Day feels like just yesterday, but it wasn't; it was June 30th. I posted this to LinkedIn before, but thought I'd share it...
Oct 1, 20221 min read
You've Got to Do It
Dreaming big is important. Visualizing your success can help inspire you. But don't stop there! No one's going to do it for you. Push...
Jul 7, 20227 min read
Writing from Self
It’s January 2021, the dead of winter during a still-raging pandemic. The assault on our Capitol still hangs heavy, weighed down further...
Jun 8, 20221 min read
Spec Communications launches Starting Artists podcast to inspire aspiring creators!
Creative people fascinate me. Writers, musicians, game developers, illustrators, performers - MAKERS! People who get things done, who...
Jun 7, 20221 min read
Don't say everything. Say what matters.
I don't know how many times I had to have this conversation with folks when writing promotional copy, over the years. Some people...
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